yiannis_skordaris_profile

About me

Hello this is my resume.

for more than a decade I have been helping many companies become the most trusted answer in the search engines and grow better.

My expertise in the product management and technical SEO will get you effective and awesome digital strategies and products with a meaningful impact. The professional focus has been to increase revenues from the use of SEO strategies.

Professional experience

Head of Search

Niche Keyword Ltd | 09-2020 - current

Engineering the most cost-effective online marketing channel to help our clients become the most trusted answer in the search engines.

Digital Marketing Manager SEO

ZEUSPLAY smpc. | 09-2018 - 09-2020

Marketing and Sales department, utilising automations..Got SEO on-track and the website grew with organic reach, with zero marketing expenses (no paid ads, no paid content).

SEO Technical Manager, mostly

JORGSSEN | 07-2012 - current

Develop and optimize SEO for websites to generate online sales. Offered a lot of advice on technical SEO. Maybe, all delivered projects achieved highest rankings on Google. Jorgssen is a SEO portfolio case, developed during the national lockdown of 2020.

Sales Product Development Manager

APIFON SMPC | 11-2017 - 08-2018

Maintained and expanded the client base in the hospitality industry. Developed the technicals requirements of SEO strategy for the new website and the SEO&SEM brief for the marketing manager. Trained the sales department in Hubspot Pro. Successfully established channel partnership sales. Successfully delivered assigned projects.

Product Manager

ALKITOS co. | 01-2017 - 08-2018

Daily operations to optimise the logistics of Alkitos e-shop, scaling a partnership with a TV broadcast channel, delivered requirements and steps to SEO strategy, delivered a functional web application. Prioritised SEO and SEM to enhance the eastern's and summer's advertising campaigns.

Product Manager and founder

Bloomit.io | 09-2012 - 08- 2014

Startup project, HR software specialising in recruiting and hiring around the green industry. Failed raising resources, gained a lifetime of experience.
Developed the business plan, the WordPress web application. Established client reach.
Finished Innovation Smart Hub accelerator. Participated in Swiss Day, Bern, Switzerland.
Participated in National Bank of Greece startup competition. Nothing fancy here, pure bloodbath.

Senior Marketing Manager

BRENTAS LTD | 02-2010 - 07-2013

Optimized company’s website to achieve the highest rankings in Google search engine, generating cross-selling revenues in no more than a year without using Google Adwords services. Expanded and achieved high returns from the SEO strategy. Established and enhanced top-level customer relations and service standards. Negotiated vendor contracts and interfaced with clients concerning pricing, availability, damages, etc. Evaluated, and strengthened employee teamwork, and company operation policy.

GIS Field Analyst

NAVTEQ | 09-2009 - 12-2009

On site area mapping for Global Information Systems applications for Nokia Maps. Responsible for complete mapping of a part of the northern Thrace, Greece.
 Delivered mapping data for mobile location content applications.

Sales & Product Manager

SOFTCALC | 03-2007 - 07-2008

I organised meetings and seminars, trained public surveyors of the Greek Ministry of Finance on Softcalc platform, while increasing revenues. Established and launched business to business (B2B) marketing campaigns to drive more engagement on the website. Collaborated with Softcalc 's R&D engineers to ensure the UI friendliness.

Sales & Product Manager

NIKON HELLAS SURVEYING IINSTRUNMENTS | 09-2006 - 03-2007

Conducted B2B and B2C sales. Informed and helped independent survey engineers to obtain funding from the European Union. Drove sales of new and used survey instruments. Developed strong customer relations, appraised trade-ins, orchestrated financing, and gave final approval of all sales.

Sales Manager

BRENTAS LTD | 03- 2004 - 08-2006

Dealt directly with hands-on technical assistance to clients, while building customer relationships. Designed and installed private spa and pool systems. Performed testing of water samples to monitor pool water chemistry and made adjustments to the water. You know, those sunny summer days, you just can't forget!

GIS INTERN

S&B INDUSTRIAL MINERALS S.A. | 07-2003 - 09-2003

Global Information Systems on site survey mapping in Alexandroupolis, Greece to search for natural occurrence of bentonite. Processed digital data content to create digital elevation models.

tools & more

SEO

Google Search Console
Google Analytics
Screaming frog
SEMrush

and SEO

Searchmetrics
Ahrefs
SISTRIX
Moz

tools

Html5, Css
Wordpress, Hubspot
Mailchimp, Sendgrid
Axure, Inkscape, Gimp

office

Sllack, Discord
Asana, Trello
Libra Office, Mac Pages, MS Office

>_first-class eagle-scout, green berets volunteer (served in 2008 for a year) here..